Before going into the discussion of Digital Marketing vs Traditional Marketing, we should know about the basics of marketing. Let’s talk a little bit about Marketing. After that, we’ll dive deeper into our topic.
Marketing is a business name that professionals have described in many different ways. Even at the company level, people may see this name differently. It is a management process where products and services move from concept to customer. It includes product identification, demand determination, pricing, and selection of distribution channels. It includes developing and implementing a promotional strategy.
Marketing is the organization of sales of a product, for example, to determine its price, the locations to be offered, and how to advertise it.
There are different types of marketing
1- Traditional Marketing
2- Digital Marketing
They both play very important roles in producing business sales. Businesses use both to increase brand awareness, generate sales, and earn higher incomes.
Traditional Marketing is an old-fashioned approach to the marketing phase that incorporates many types of advertising and marketing. They are the most visible types of marketing, including the ads we see and hear. Many traditional marketing strategies fall under one of four categories: print, broadcast, direct email and telephone.
Traditional Marketing relies on offline strategies, including direct marketing, direct email (cards, brochures, letters, feathers), trade shows, printed advertising (magazines, newspapers, coupon books, billboards), shipping (also known as marketing). Orally)), radio and television. In many cases, the purpose of traditional advertising is to create product awareness.
Direct sales involve marketing and sales of products and services directly to consumers, but not from a planned sales environment. Typically, direct sales are made in the homes of potential customers or in their operations, but direct sales can also be made by telephone.
2) Direct Mail
Direct email marketing creates product or awareness of postcards, letters, flyers, brochures and other printed pieces sent by post. This type of advertising is aimed at a specific group of people. For example, a local flower shop can send cards to people living within 5 miles of its store. Direct mail sales can be expensive. Businesses have to pay for construction and printing costs in order to send pieces of direct mail, as well as postage.
Print marketing creates product or service awareness through advertisements in newspapers, magazines, yellow pages, billboards, etc. Print marketing can be targeted (such as a local yellow page ad) or explicit (an ad in a national magazine or newspaper). Print marketing is expensive. But while consumers today do not like ads, those who like to view ads prefer, in general, ads in print magazines.
4) Referral Marketing
Referral marketing (also known as oral marketing) uses your existing customers to represent your business. It usually costs less to do (some businesses offer transfer payments to customers who bring in other customers).
Broadcast marketing is the marketing of services or products that use television and / or radio broadcasting to gain the attention of viewers and listeners. Broadcast media such as radio and television reach a wider audience. Radio and television advertisements fall under the category of mass marketing as they can be found by the country and international viewers through it.
The role of broadcast ads is to entice consumers with the benefits of the product. It is considered an effective form of advertising. The cost of advertising on this channel depends on the time of sale and the specific time it is broadcast. For example, ad costs on a premium slot will be higher than anywhere else.
6) Telephone Marketing
Telemarketing is a very common way for advertising companies that use to communicate with potential customers of their products or services. Historically, telemarketing involved companies calling callers to existing or potential customers. With the new technology, telemarketing has expanded to include video conference calls.
Advantage of Traditional Marketing
1)Effective and Easy to Understand
A bold billboard or a TV commercial is a normal part of everyday people’s lives. It’s easy to digest and it’s often fun. Anyone without internet access can be accessed in this way, and people can easily understand it as they have been accustomed to it for some time.
2) More Memorable
Seeing something in real life instead of being installed on your phone is likely to be remembered. The anticipation of new Super-Bowl ads or a beautiful and impressive display that is more likely to stay in your mind than an Instagram ad you can explore just seconds ago.
While online ads don’t require the use of resources such as printers, posters and flyers, there is one advantage to having strong copies that can be taken anywhere and re-read at any time, even if there is no internet connection.
4) People who do not use the Internet
Online advertising can increase the reach and exposure of your product, but that doesn’t mean all your customers can be online. Although most consumers turn to the Internet first to find a product or service, there are still consumers who may not have immediate access to the Internet or just as a tech expert. Using traditional marketing methods can help increase the visibility of your product and make it possible for customers not to miss out on using only online marketing methods.
5) People missed out on Digital Marketing
Traditional media can be used to advertise the audience which missed on digital platforms. Social media platforms are mostly used to target a specific group of people based on their interests, age, gender, location and behavior. When you are targeting a specific audience, then you are losing other audiences for your brand awareness. Traditional Marketing targets all types of audiences.
Traditional Marketing is more personal. People prefer to visit businesses physically before spending their money on the product. In digital marketing, people have less facility to visit the business. For example, many eCommerce stores selling their products on an international level with digital marketing but People cannot visit their outlet personally.
Disadvantages of Traditional Marketing
Traditional marketing uses static advertisements to promote the product. When an ad is published in a newspaper, it cannot change until you place another ad. For example, if you sell bicycles that you put in the newspaper and run out of bicycles, you may have many unhappy customers. On the other hand, on the Internet, you can quickly update your page to let people know that your bikes are “for sale.”
2) It’s Expensive
Print or radio ads can be very costly. Printing materials can be expensive and you need to hire people to distribute this. You should pay the designers for the design of your printers and other items. You should pay for ads in newspapers or emails every time you launch a new campaign. Adding new products or sales pages to your website does not create additional costs once you have someone in your team who is able to update your product details. Traditional advertising companies may charge for each delivery site or email. Online, your ad can be accessed worldwide.
3) Unable to target specific Audience
With traditional ads, it is difficult to identify a specific customer. Certain market segments can be targeted but not individually. For example, an ad could target young women.
The ad can show young people interacting and presenting an interesting copy of the new money style. On the Internet, new marketing strategies can track what a viewer is watching and suggest similar products.
4) Price Options
Traditional marketing can bring special sales and pricing. However, it is often very difficult to give numbers in complex quantities. Most print marketing does not have the space to explain all the price differences that can attract consumers. An online catalog can give you the gift that if you buy four items in one category, you get a free item in another category.
5) Difficult to Collect Data
Want to know your Return On Investment? This is difficult to achieve in traditional ways. Did 20 or 100 people see your poster? To really see how successful your marketing campaign is, you need numbers to measure.
Digital Marketing includes all marketing efforts using electronic or the Internet. Businesses use digital channels such as search engines, social media, email, and websites to communicate with current and future customers.
While traditional marketing may be present in printed ads, telecommunications, or physical marketing, digital marketing is possible electronically and online.
At this time, digital marketing is useful for all businesses and product awareness. All products must have a website. And if they don’t, at least they have the presence of social media or a digital advertising strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about products.
Digital Marketing relies on online strategies, including websites, search engines, search engines marketing, social media marketing (Facebook marketing, Instagram marketing, twitter marketing, LinkedIn marketing and Pinterest marketing), graphic design, content marketing, etc.
Websites play a vital role in digital marketing. The first thing to start with Digital Marketing is to create a website. All other ways to bring people to the website. This is a representation of your entire business.
People visualize your business based on a website. If website design is bad with outdated themes, it will negatively affect your business. A good looking and friendly portable website is all you need in the beginning. Digital marketing is done by driving traffic to a website.
Your website is the key to a successful digital marketing strategy because all other digital marketing tools direct visitors to your website, which should convert visitors effectively. All social media campaigns are aimed at sending traffic to your website by increasing product information and increasing sales. If a customer visits your website through social media campaigns, you can resume them using social media platforms.
Search Engine Performance
Search Engine Optimization is the activity of making a web page access, crawl, and easy to classify. It helps your customers find your business among a thousand other companies. SEO is an essential part of any digital marketing strategy. It’s about the whole journey to drive customers to your business through online platforms. And to do that, one has to make sure the website is ranked high in the SERP (search engine results page like google).
SEO helps in making your website visible and that means more traffic and more opportunities to turn prospects into customers.
In addition, it is an important tool for brand awareness, building relationships and prospects, and positioning yourself as an authoritative and credible professional in your field.
Social Media Marketing
Social media is becoming a very important share of digital marketing that offers great benefits by reaching millions of customers worldwide. They help you connect with customers, increase your brand awareness, and improve your sales and sales.
With a large number of internet users, who make up almost 59% of the world’s population, marketers should not miss out on their marketing opportunities in these digital forums where they can reach the maximum number of potential buyers compared to print or television media marketing.
These are the most important platforms in Social Media Marketing.
There are 2.70 billion users on Facebook. Users spend an average of 58 minutes a day on Facebook. Facebook is used by 80% of Internet users. Facebook is used by 65% of adults whose age is over than 65. Facebook is a worldwide used social media platform. 86% of advertisers use Facebook to advertise. 78% of American consumers have found marketing products to buy through Facebook (Kleiner Perkins, 2018). Facebook represents 80.4% of shareholding shares on eCommerce sites. Facebook pages are using More than 80 million small business. Billions of users of Facebook check their page many times in a day.
The biggest advantage of Facebook advertising is its ability to reach your audience directly. Facebook is a highly targeted advertising strategy. Advertisement can by show to the people on the base of their age, interests, behavior and location. If you know your customers, you can use Facebook advertising to get involved.
Facebook is the cheapest way to advertise. You can spend 5 dollar and reach your targeted target audience of 1000. It makes no sense to spend a lot of money on radio ads, television commercials, billboards and other traditional media to reach the same audience.
Facebook advertising is fast. Thousands of people can be reached with the help of Facebook. So if you are looking for a faster way to drive traffic and conversions, Facebook advertising is the best solution.
Facebook advertising will greatly build your brand awareness. It’s a great way to let people know what you have to offer. People who know your product are more likely to buy your products when it’s time to make a decision.
Facebook advertising will improve your website traffic. You can run a website click campaign to target your audience and post them on your website. While you can increase your website traffic by using multiple sources, the clarity and efficiency of Facebook advertising costs make it more useful than other sources.
2) Instagram Marketing
Instagram has 1 billion-plus users. Users spend 53 minutes daily on Instagram. Instagram can make 4 x more connections to Instagram compared to Facebook. 71% of US businesses use Instagram. Instagram helps 80% of Instagram users decide to purchase a product or service. 50% of Instagrammers follow at least one business. 63% of Instagram users log in at least once a day. 42% check multiple times a day. 200 million Instagram users visit at least one business profile daily. 62% say they have become more interested in a product or product after seeing it in the news. 130 million Instagram users touch store posts every month. Instagram advertisers can reach an audience of 52.9 million teens. Brands pay Instagram promoters between $ 100 to $ 2,085 per post. Product News has an 85% completion rate. Instagram represents 10.7% of the shareholder shares on eCommerce sites.
Therefore, all businesses can reach a larger audience with the help of Instagram. Instagram marketing is one of the top social media channel these days. Instagram is an attractive site, full of great views and great photos. The app is now part of a digital marketing strategy for many businesses.
Instagram is widely used as a tool for businesses that rely on the general public to market their products and services. In today’s digital age, Branding relies heavily on visual media such as videos and images as they can be more appealing to viewers than plain text, and they can elevate emotions that lead to action. According to research using Instagram marketing, you can increase your chances of commenting by about 40% compared to only written posts.
The successful Instagram marketing campaign has five key elements:
- Includes original content that conveys something about your product or product.
- It fits the interests and expectations of your audience.
- It takes advantage of unique placement opportunities on Instagram, such as filtering and various technical adjustments.
- It encourages engagement – like likes and comments – from your fans and followers.
There is an obvious call to action that paints a picture in a broadly visible advertising campaign.
3) Twitter Marketing
Twitter has nearly 330 million active users. 75% of B2B businesses sell their products and / or services on Twitter. 40% of Twitter users made purchases after seeing you on Twitter. Twitter ad engagement increased by 23%. Twitter users spend 26% more time with ads than other social media users. Twitter users spend an extra 24% time with ads posted by ‘creators.’ Tweets with hashtags get more than 100% engagement. People watch 2 billion videos on Twitter a day. Twitter is the # 1 platform to be found with 79% of people on Twitter wanting to find out what’s new. People on Twitter have a 53% chance of being the first to buy new products.
Twitter advertising can help you grow your audience, promote products, drive traffic to websites, and more. You can gain new followers by promoting your account or individual tweets to increase campaign engagement and visibility.
Twitter ads allow you to target your audience by choice and provide detailed statistics on the results of the campaign and the cost of each action. Because of this, you can reach the right people with your campaign and quickly learn which campaign messages are most effective.
If a business wants to gain momentum in the world of communication, it can easily do so by using the Twitter keyword system. Twitter keywords are used using hashtags represented by a “#” sign in front of the word. By using appropriate hashtags that include brand names, a business can spread and track who is talking about their product, and keep conversations about the product linked, thus leading people back to the brand’s website for increased Return On Investment.
4) Pinterest Marketing
Pinterest has an estimated 416 million active users. People spend an average of 14.2 minutes on Pinterest every day. 1 in 2 people purchased after seeing the suggested pin. 58% of users say it helps them make buying decisions. 70% use Pinterest to find accessories, watches and jewelry. 52% of Pinterest users spend $ 500 or more on beauty products in six months. 47% of users log in to the site specifically for shopping, which makes it almost four times more productive for sale than other public platforms.
In 2018, Pinterest introduced product anchors, allowing products to upload full catalogs of purchases and includes pricing information, availability, product title, description and links that lead directly to the merchant’s web page. As these statistics show, Pinterest presents a huge product opportunity.
Recently, Pinterest released Shop the Look ads, allowing advertisers to tag up to 25 items in an image, and added the “Buy” tab to business profiles that allow people to purchase items directly from the business profile.
Speaking of the most competitive image on Pinterest is Instagram. The main difference between the two, and undoubtedly the great advantage of Pinterest, is that it directs people to external websites to discover new content. While Instagram can be considered based on sharing, Pinterest focuses on helping users explore and discover new content.
Pinterest, like Google, works with keywords that are a very important part of Pinterest. When the right keywords are used, Pinterest can increase your search results on Google and Pinterest itself.
In addition, Pinterest’s biggest advantage is that it has great potential to generate traffic. Each pin company that borrows from Pinterest can include direct links to the website. For this reason, Pinterest effectively increases traffic to your website.
Simply put, Pinterest is ready for your Digital Marketing Strategy as the audience turns to a platform for ideas of where to spend.
5) LinkedIn Marketing
LinkedIn has an estimated 675 million users. The average user spends 17 minutes every month on Linkedin. LinkedIn is 227% better at tracking than Facebook and Twitter.
LinkedIn is a very dominant social media platform among all other platforms like Facebook, Instagram, Twitter and Pinterest for B2B marketing. B2B marketing refers involves in the marketing of products or services to other businesses and organizations. It refers the sale of one company’s product or service to another company.
LinkedIn drives more than 50% of social traffic to B2B sites and is considered the most reliable source of content. 91% of market managers rank LinkedIn as the top source for quality content while second place is twitter and third place is Facebook. More than 1 in 3 Business, 2 Business marketers say LinkedIn generates revenue for their business. That’s 3x more than Twitter, 4x more than Facebook and 19x more than Instagram. 71% of B2B advertisers say that LinkedIn is part of their marketing strategy. 46% of public traffic to corporate websites comes from LinkedIn. 90% of B2B advertisers have reduced costs per click with LinkedIn lead gen forms. LinkedIn builds 3x more conversions than Twitter and Facebook.
LinkedIn has now overtaken Facebook as the most important platform for B2B companies and marketers. Also, about 21% of B2C advertisers have suggested that LinkedIn is their preferred platform compared to 41% of B2B marketers. Therefore, it is safe to say that B2B marketers and companies have now put LinkedIn’s marketing strategies ahead of Facebook.
There is no doubt that LinkedIn is the most efficient channel for the distribution of professional content. In addition, there is no other social platform that helps your product establish itself as an industry leader. One of the important benefits of LinkedIn is that it enables you to join groups and connect with important and influential people within your industry. It helps you position yourself as an important influence in the industry and strengthen your image as a popular personality in your field of interest.
Advantages of Digital advertising
You can target your audience in detail. You can advertise a specific group of people based on their interests, gender, location, behavior and much more. In addition, you can target your local audience as well as international audiences. Highly targeted means that you can look at your target audience which means more engagement with your ad and more conversions.
2) More engagement options
With channels such as social media, you can physically see what your audience thinks of your product and marketing efforts. When your marketing is shared, liked and has many positive comments, you know you are doing something right.
3) Interaction with the Audience
Traditional advertising methods do not allow for audience communication. You can motivate your prospects, clients and followers to take action, visit your website, learn about your products and services, rate them, buy them and provide a positive response to your market.
It’s the cheapest way to advertise. You can spend $5 and reach your targeted target audience of 1000. It makes no sense to spend a lot of money on radio ads, television commercials, billboards and other traditional media to reach the same audience.
If your client database is linked to your website, whenever someone visits your site, you can greet them with inspiring offers. On the base of their purchase, you can save their profiles and lead to more sales.
6) Sell with one Click
If your brand owns a website, then your customers are just a few clicks away from shopping. Unlike other media outlets that require people to get up and call or go to the store, digital marketing is seamless and fast.
7) Keep a record Easily
With Google Analytics and insight tools provided on most social media channels, you can observe your campaigns at any moment. Contrary to traditional marketing methods, you can see in real-time what or what doesn’t work for your online business and you can adapt very quickly to improve your results. Calculating your online marketing with web analytics and other tools makes it easier to find out how your campaign is performing. You can find detailed information about how customers use your website or how they respond to your advertising.
8) Brand Development
Digital Marketing is very important in brand marketing. Social Media Marketing increases brand awareness and sends traffic to websites. A well-maintained website with quality content tailored to the needs and adding value to your target audience can provide valuable value and lead to productivity opportunities.
Disadvantages of Digital Marketing
You will need to ensure that your employees have the necessary knowledge and expertise to conduct digital marketing effectively. Tools, platforms and trends change quickly and you should keep up to date.
2) High Competition
While you can reach international audiences through digital marketing, you are also competing with international competition. It can be a difficult to beat to your competitors and capture the attention of multiple messages addressed to online users.
3) Complaints and Feedback
Any negative feedback or criticism of your product can be seen by your audience through social media and review websites. Making an effective customer service online can be a challenge. Negative feedback or failure to respond effectively can damage your brand reputation.
4) Lasting Under
Digital marketing efforts such as Google ads, banners, promotional emails or social media ads may have a temporary character. They are uncomfortable and easily overlooked. If your target audience continues to scroll or click on the next page, your ad will no longer appear on their screen.
5) Constantly Changing
There is a lot to learn to get good results in digital marketing. Each channel usually needs its own expertise, from search engine marketing to social media platforms, each channel needs a processor to get the best for your money.
6) Digital Ads can be Annoying
Think of a time when you were browsing your Facebook page and looking at pictures of your friends and suddenly, you saw an annoying ad of something you searched online last night.
Digital Marketing is more effective because this is the age of Digitization. More people are converting on digital platforms and leaving traditional platforms. Traditional Marketing has its own advantages but it has more disadvantages. More than half of the world population is using digital platforms and you can target them effectively at a very low price in no time to increase your brand awareness, increase sales and revenue.